Official Online Store for The Schmo. The Schmo is an overzealous sports zealot who brings news and entertainment in digestible bites. But, the joke is never on the athlete or subject. It’s always on The Schmo. A mix of Craig Sager and Rodney Dangerfield, The Schmo is able to establish rapport and comfort with his subjects. His blend of whacky personality and sports know-how produce one-of-a-kind interviews.